Websites are essential for driving sales and getting people to connect with your brand. For this reason, it can be frustrating when you have high traffic but low sales. It may take multiple visits before someone purchases an item from your store. In fact, on a first visit, the average conversion rate can be as low as 2%. There are two ways of addressing this problem; remarketing and retargeting. In this article, we’ll learn how these methods work and what differences exist between these two approaches.
Let’s start by discussing how retargeting works. When a visitor arrives at your website, you get them to agree to have cookies placed on their computers. These cookies let you see what sites they visit. You can then create advertisements specifically for that user and have them displayed on their favorite websites. The ads are usually for products that they have expressed an interest in. The aim is that the advertising will convince them to return to your site and complete the purchase. Now that we understand how retargeting works, let’s look at the methods used when remarketing.
Remarketing works by sending out emails or notifications when new content is published. This content usually takes the form of articles or videos. The hope is that this fresh content will be able to attract the customer back to your website. When they are on the site, you can then encourage them to make a purchase. This method may also be effective in building brand engagement. These terms can often be confused because they are two variations on a similar idea. Now that we know what both these methods involve, we can look at how they differ.
Though both remarketing and retargeting aim to increase your conversion rate, they both take different approaches. First, retargeting is more aggressive than remarketing, which may make some people uncomfortable. While emails can be easy to ignore people usually don’t view them as overly invasive. Alternatively, an advertising campaign aimed at an individual may make them feel uncomfortable. Another difference is that remarketing tends to be less expensive than retargeting. Paying for advertising on other websites can become a costly experience. If the user never wants to return to your website, the campaign could be a waste of money. These different approaches often make people consider which one is the best for their brand.
The fact is one method isn’t stronger than the other. The techniques of remarketing and retargeting work best when they are used together. This is because they appeal to different types of people. For example, remarketing allows you to show the content available from your website. Retargeting, on the other hand, let you market your products.
In some cases, one tactic might be better suited to your website. For example, a blog site might not see the need for retargeting. However, most businesses will be able to get benefits from combining the two marketing techniques. So, if you want to increase your conversion rate consider implementing these two methods.