This may seem like a strange question, but it is one worth asking. No social platform is destined to last forever, just look at the antiquated Myspace. With newer platforms like Snapchat bolstering high levels of popularity, what is the fate of Twitter. Turning the titular question on its head, Twitter’s future has never looked brighter.
Twitter has more monthly active users than ever before, currently sitting at 330 million. While the rate of increase for new monthly active members may be decreasing, the number of users who regularly tune in to the twitterverse is as high as it has ever been, and this number will likely continue to increase. This still makes it attractive for companies wanting to advertise on the site.
For the first time in the company’s history, Twitter made a profit in the fourth quarter of the 2017 fiscal year. It has been a regular event for Twitter to be losing over $100 million per quarter since 2014. The fourth quarter of 2013 bolstered their highest loss at over $500 million.
Twitter is likely finally finding financial success due to changes FaceBook is making to its algorithms. FaceBook has decided to cut down on the promotion of viral videos and, consequently, pieces from publishers. This makes twitter look much more marketer friendly in comparison. Finally pulling a profit in recent months is an indicator that Twitter is still a social media force to contend with.
Twitter is still Twitter
Perhaps the most important factor to consider is that Twitter is still Twitter. No other social media platform has come onto the scene with a similar model.
The first thing everyone should know about twitter is its limited character count. Twitter emphasizes brevity. This brevity allows for you to follow and catch-up on your favorite organizations, celebrities, or internet personalities in a quick and simple fashion. Twitter’s simple retweet functionality allows the quickest transfer of information to your followers. Twitter has stuck to its identifying features and has kept its interface simple; in other words it has always been the popular platform that took the internet by storm.
Twitter may not be the center of internet conversations anymore, but that’s because it has been incorporated into our culture to the point that its no longer extravagant. Twitter is a reality in the eyes of most consumers.
However, the highest number of monthly active users to date, the first time to turn a profit in the company’s history as well as attracting more advertising, and the defining aspects that separate Twitter from the rest point to the future as one where Twitter continues to grow and interact with millions of people all around the world.