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Facebook Ads For Beginners

Facebook Ads For Beginners

Facebook is still one of the biggest social media platforms in 2019. Despite the common misconception that the site is dead and there is more profit in newer platforms such as Instagram, Facebook still sees a sharp increase in its revenue every financial quarter. In fact, they are reported to have the largest user base with approximately 2.5 billion active users per month. Therefore, it is fair to say that this is a ripe market in which you can heavily advertise and market your products and services. However, even though it is a rich market, there still needs to be some knowledge on how to set up Facebook ads properly so you can reap the benefits later.

How to set up your first Facebook ad
This is will be a step-by-step approach in how to properly set up and run your first Facebook ad campaign. By doing this, you are able to reach a much wider audience while, also, using a much cheaper alternative to Google AdWords. Also, it is advised that you take a kind of special approach when setting up your Facebook ads. Persons browse Facebook to be social and to catch up on friends, what they don’t look for is ‘cold’ advertising. Instead, what you ought to do is to build a Facebook sales funnel. In this sales funnel, you will place ads solely for the purpose of getting attention, while others are created to nurture the advertised product and service in their mind. That being said, let us jump into steps that you should create to create and manages a great Facebook ads campaign.

1. Create a realistic budget

The first step that anyone has to take is to decide on the amount of money that you will spend on your ads campaign. This step mostly depends on the price of the product or service, the amount of the product you want to sell and the conversion rate. After you have decided on these factors, you will have to contemplate on the number of clicks you will have to gain to achieve the aforementioned goals. Facebook Ads Manager (the go-to console for beginners) can help you out where this is concerned. When you input the number of clicks you want, the system will adjust and refine the campaign so that you can get the most out of your money.

2. Craft a fan or business page

This is probably the most fun part of doing a Facebook ads campaign. It is important that you set up a business page since Facebook does not run ads on individuals. To start off, choose the type of page from the options provided, such as Entertainment, Cause or Community or even Brand or Product. After which, pick a category from the chosen option, type in the desired name, profile picture and needed information about your page. Then you select the most appropriate call to action for your business so that your customers are able to take the necessary wanted steps.

3. Time to create your first ad

Go to Ads Manager by clicking the promote button located on the top right corner of your business page. This will take you to the dashboard, where you will select ‘Create Campaign’. Then select your objective for the ad, such as sending people to your webpage. Then input the address for that webpage.

4. Create the ad set

After following through with the above step, you will be taken to a section where you will create the ad set. This entails deciding on the appropriate size of persons you want the ad to reach. If you are a beginner and do not have a large budget, then a great starting point is around 10,000 persons. However, as your business grows, you still have the option to increase this size gradually, just don’t make it too large like 200,000,000.

To better improve on your target audience, you will have to input the demographic information. For instance, select the locations and cities. Then choose the age span and gender. There are many more options available to select those that adequately narrows down the wider population to your target audience.

After all that, it is time to select your budget. A great budget for beginners who are just getting their feet wet is $3.00 and select the end date to be about a month from the start date.

5. Craft the Ad

Now, it is time to get creative. This is where you’ll craft the best attention-grabbing ads for new consumers, without being so over the top. Below is a list of tips that you keep in mind when creating your ad.

  • Keep it simple
    • Since you are new, it is best to use the simple layout of just one of your own images that convey the desired emotion and a few words to give them more information.
  • Choose the best Call to Action
    • The best one that is to link the ad to your Facebook page, after which, the potential customer can quickly find your webpage.
  • Create an attention-grabbing headline
    • Do this by tapping into the potential customer’s raw emotion. Also, give them a quick solution to a problem that they may be facing.
      After you have completed these step, hit place order so that your ad will be approved. Also, you will have to select where you want the ads to be placed. There is the desktop ad placement, which may be more expensive due to having more competition, compared to the mobile news feed, which is a cheaper alternative. Also, you have, desktop right column, more suited for recognized brands since it is more out of sight, and audience network. Choose the right option that can suit your budget and needs.

After completing all the steps, all you have to wait for is approval from Facebook, which does not take that long. Then, finally, you have created your first Facebook ad. With the experience gained here, you will be able to fine-tune and refine your methods so has to increase the number of sale conversions that you will receive. You can opt to kill ads that don’t work after viewing it for a set time or increase your budget and reach. Therefore, making a more efficient approach to reaching your set target audience.

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